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Don’t Be Afraid To Ask

_GBP1518 If you want something bad enough than you have to do everything that you can do to get it.  No matter what it is up to you.  You have to first make up your mind up to do it and then you have to take action.  There will always be people who will tell you that you can’t do something.  You will have to ignore them or better yet use what they say as gasoline for you fire.  There are usually people who are willing to help.  They might not be easy to find but you’re going to have to ask.  There are obviously always people who you can pay for advice or help but that can get costly.  Sometimes it is the best option.  But there are plenty of other people with experience that are willing to help.  You will come across a few that don’t have time for you.  I love it when someone asks me how to do something or wants me to recommend something while I’m at the gym.  (As long as they don’t do it in the middle of a set or circuit).  I love seeing other people make gains and even more like to see them change their life.

When we (Me and my partner Chase Reynolds) decided that we wanted to start The Promise∞Line™ (A motivational brand that encourages people not only set promises (Promises are what we call Goals), but go after them no matter who or what stands in their way.)  We knew very little about what it would take to develop an apparel line along with it.  However, we did have several connections who were more than happy to help.  There were two other apparel companies who have been very successful who we had some loose connections with.  One day I decided that maybe it would be worth calling a founder from each one of them and seeing if they would talk with me and give me some advice.  What’s the worse that can happen?  They tell me to go screw and hang up?  Surprisingly or maybe not surprisingly both of them were more than happy to help.  They answered every question that I asked.  One of them told me that 25 years from now, when some guy calls me and tells me that he has a start-up brand that he is developing, I better take some time and help him out.  I definitely believe in paying it forward.  The other guy that I spoke with has been someone who we speak with every couple of weeks.  He has helped us make a lot of decisions and probably saved us from a number of mistakes.  I can’t say enough how much I respect this individual and his company.   I sent him a couple of shirts the other day and he emailed me that they looked great and was excited to wear them.

We have taken a lot of pride in developing a brand that means something to us.  It means a lot to us to hear from people that we are motivated them and accomplishing what we set out to do.  And the feeling of having a mentor who praises your brand is incredible.  I find that ever since I turned my life around and started living a healthy lifestyle that tend to stick with a lot of similar people.  These similar people have a positive outlook on life and that includes positively effecting and helping others.  You never know until you ask.


Priorities and Passion



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Since I work for myself I can usually arrange my schedule to meet my needs.  Up until a couple of years ago I would work over 50 hours a week.  When I decided to prioritize everything in my life, I cut out a lot of the things that i didn’t think were productive.  So to tell you the truth i cut my work weeks well down below 40 hours.  Put it this way most people don’t think that i have a job because I’m usually in the gym every day starting at 9 am and leaving when we are done.  That might be 11 and it might be 12.  I travel once in a while, which might or might not be for work.  Last year it was for a bunch of obstacle races.

The way i see it is that i found the things in my life that were holding me back or dragging me down or were just a waste of time.  I cut them out.  I decided that i would rather spend time on trying to build something related to fitness or making people better.  I still have some things that I feel that I may be missing but overall I am living my passion.


While I searched for something that would allow me to really make a career out of my new passion, I came across a lot of other people who are living similar lives.  They have an appreciation for many of the same things that I do and they are motivated and inspiring.  They all have set their goals and they focus on them.  One of these people is Chase Reynolds a running back for the St. Louis Rams.  We started training together during the 2013 NFL Offseason.  We pushed each other hard and every day hit a new level of motivation.  We realized that we bother were interested in helping other people achieve their goals and we decided to start a motivational brand.  The brand is The Promise∞Line™.  Chase’s entire life is based on it and my life has been more fulfilling since I found it. If you really want something bad enough you are willing to work on it every day.  Stay focused on it.  We wanted a brand that has a positive impact on how it makes people think and feel.  It’s a reminder of what goals they have set for themselves.  We call our goals promises and we don’t like to break themScreen Shot 2014-07-26 at 9.28.10 PM.

In creating The Promise∞Line™ I have had to start working over 50 hour work weeks again, but I am still getting it in at the gym from 9 until we are done.  I’m still keeping my priorities and this time I am working for my passion.  I have made Promises to myself and Chase my business partner and we pan on building a brand with an impact.




Finding The Right Training Partner: Chase Reynolds

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Train with people who are where you want to be or train with people who are going to the same place that you are going.  When you train with someone who is where you want to be, you might have a long way to go in order to catch up.  But chasing them only adds to the motivation.  You might not have the exact same goals but you want to  be in the same place mentally.

After already finishing my transformation and getting into shape, I decided to step it up some more.  So I went to Xtreme Speed in Plainfield, IL about 4 hours from my house in St. Louis, MO.  I trained there for 3 days a week for 10 out of 12 weeks.  I have been back about 10 times since.  It’s amazing how far that I have come since I completed my transformation.  These guys took me to a whole new level.  The first time that I walked in the door and trained with these guys, I got my ass kicked.  I failed at everything.  I couldn’t keep up.  I thought about how hard it was and how I knew that I could handle it.   I did not have the muscle endurance to last during this kind of training.  I was going to have to build it up.  It’s ok to FAIL, but it’s not ok to QUIT!

I have seen a number of guys come through the doors, who wanted to try it out.  After their first day, I never saw them again.  It’s almost like a murder mystery.  Come in and get tortured and disappear never to be heard from again.
I know exactly what these guys are going through.  I went through it myself and still remember it very clearly.  Toughest workouts ever.  I also know that it is mostly psychological.  I know that I am going to go through some pain and that my lungs are going to feel like they will bust through my chest on cardio day.  I can still picture running on a treadmill at 12 MPH for 30 seconds for 10 sets, with 1 minute rest in between sets.   Rest consists of doing 10 burpee bench hops.  I’m on my 7th rep and still have 15 seconds on the treadmill.  3 more sets after this one, I feel like I’m drowning because I’m so out of breath that I can get enough air.  I already pulled my shirt off just so I wouldn’t have my shirt restricting me.  I’m getting yelled at for taking my shirt off because I’m dripping sweat all over the treadmill.  I need to fight through it.  I’ve got 15 seconds left out of my entire life and then I have another 90 seconds left split up in 3 sets, tied in with a total of 30 burpees for my rest.  That’s not that long of a period of time, I know that I can do this but it’s a bitch.  Now, I hear someone yelling, “Eisenberg, come on man, keep going”.  So now I know if I stop I’m going to disappoint someone.  I’m going to fail in front of them.  Fuck that, I’m going to suck it up and finish.

Up until this point in my life, I have only had training partners who motivated me, while I was in high school, college and for a few years after college.  Being able to train with the guys at Xtreme was/is amazing.  The atmosphere and the people are what makes me stronger.  They motivate me to do what I know is the hardest training program that I have ever done.  The program works.  It increases my level of conditioning, strength, endurance, with an additional focus on stabilizer muscles and hammers the CORE.

So I come home and train alone, because it’s almost impossible to find someone to train with me at the level at which I am training.  I still hit it hard at home, but I’m still not at the intensity that I would be at Xtreme.  However, whenever I go back, I know that I can handle it but it will be far from easy.

In the beginning of June, I found a new gym with a great atmosphere called Excel Training, in St. Peters, MO.  It’s closer to my house than my old gym and it’s a  Sports Performance Center.  It’s all about training and they do sell memberships.  The owners are part of the atmosphere.  These guys are all in great shape and they know how to train people.  About a week after joining Excel, I was at a party and met Chase Reynolds, a Running Back with the St. Louis Rams.  We talked about nutrition for a while and I told him about Excel.  I actually thought that it would be really cool to get Chase to train with me.  Training with a professional athlete all the time would be great.  He should be able to handle it.  But he probably won’t want to train with some guy almost twice his age.

A couple weeks later the Rams ended their Off-Season Conditioning program and Chase came over to Excel to check the gym out.  I asked him if he wanted to try out my program.  He said that he didn’t have anyone to train with, so he was up for it.  This program consists of non-stop circuits and super-sets.  We beat the crap out of one or two muscle groups during our circuits.  Each circuit could last  between 3 to 6 rounds.  So with most of this stuff we are not using a lot of weight but we were doing high reps.  (15 to 30.  Sometimes more).  I never really filled Chase in on this, I figured that he was better learning about it based on trail.  We had a four station circuit set up for 5 rounds.  It included DB Bench.  Each time we hit bench we would do something a little different.  For instance, hold one weight up while benching with the opposite are for 5 reps.  Switch arms, and then bench 5 more reps with both arms together.  The other sets would include things like raising legs off of the ground to activate the Core.  Rotate weight as we come down so that we have an underhand grip.  Do 1/3 of a rep, followed by 2/3 of a rep, followed by a full rep and that is 1 total rep. We would do 10 of those.  The second exercise was Dynamic Push-Ups.  We started off with both hands on separate 18 inch platforms and would drop to the ground.  Push-Up hard enough to land on the boxes and finish the push-up.  Only 10 reps of that.   Next was one type of raise for 15 reps and single arm bent over rows for 30 reps.

Training this way with someone new to it could almost be funny.  After doing the first set, Chase told me that he was going to move up on the next round.  He was using about 5 lbs. more than me.  I guess I knew something that he didn’t.  I almost laughed but said ok.  If he did what he said when we got back I  would have been impressed.  Well the Dynamic Push-Ups put to rest any ideas, that he had of moving up.  Instead he was forced to drop weight.  I could tell that Chase was strong but I also could tell that he didn’t have the muscle endurance to handle this type of training.

I started to wonder how much Will Power this guy had?  I’m thinking he has a lot because he made it to the NFL because of hard work.  Well either way, I’m about to find out because, I am going to see if he quits.  Not that I wanted him to quit but if I can make it a little bit out of his reach he is going to have to work that much harder to make it.  Now for the motivation.  And this works both ways.  I am going to work my ass off and make this look easy.  I’ll be out of breath and I’ll be tearing up my muscles, but I am not stopping.  I have a pro-athlete training with me and I’m not going to let him keep up. I have an advantage.  I’ve been training this way  for about 8 months and he has never trained this way.  If you can make it psychologically, than you can not only survive but progress pretty quickly.  What’s going through his head?  My guess, “How the hell is the guy going through this same workout and not even having a problem with it?  He is kicking my ass?  This guy is old, he’s in his mid or late 40’s.  He’s not a pro-athlete.  I’m getting beat by an old man.  I’m not quitting.  This stuff sucks.”  I’m watching this guy hitting it hard, but starting to struggle, so I start getting fired up.  I don’t want him to quit, but I want him to come close.  I start yelling at him while we are training.  “Get up!!!  Come on man!!!  2 Minute offense.  No huddle, Get up!!!  I know exactly what he is going through, I’ve been there.  He gets up.  He finishes his set an is off to the next thing.  I’m getting down and getting in his face in between my sets.  Even during my sets, I’m going off on him.  Every time that I yell he responds.  My motivation is through the roof.  I can tell that his is also, but he is still dealing with the shock of a style of training that he has never done before.  I don’t want to bring anything negative into it.  I even decided not to remind him of my age.  I had some great jokes about having to get back to the retirement center.  I didn’t know him that well yet.  (I had to wait until our 2nd workout together before I reminded him)  I’m going to just keep pushing him with the positives of what he will accomplish this year.  How much better condition and how much stronger can he be going into camp?  Shit this is his first day I don’t even know if he will be back.  We got done with his beat down after about 4 circuits including one with Ball Walks and Spider Man Walks which both can not only fatigue you and burn your muscle out within the first half of the first of 6 sets.  It’s rare to find someone who has the Core strength to get through it very easily the first time.  This exercise is one that  can actually make you sick.

I think that first workout really put things into perspective for him.  I wasn’t 100% sure that we were going to be working out on a regular basis.  I found out real quickly, when he told me that he was coming the next day for Leg/Cardio day, which was another day of torture for him.  By the beginning of week 3 he had already had some huge gains.  For instance his Core gets better every day.  Like I said the Ball Walks are a great indicator.  He almost caught me on them the other day.  That actually made me get fired up to go harder.  He is getting more and more competitive and refuses to quit.  I tell him to give me one more rep or one more set when we would have been done.  Except that he was coming close to failure.  It’s this point where you go for that extra 10%.   For those that don’t believe in 110%, they have never gotten to this point.  This is what separates someone who can control the psychological side of things.  This is where I am going to tell him that I know his mind better than he does.  His mind may be telling him to quit, but his body can keep going.  One more set of pushing a Weighted Down Prowler Sled in the rain (sleds don’t slide well in the rain.  20 times harder).  After he finished, I asked him if he knew why I added a 6th set up.  He said, “No”.  And I said because you almost quit at 5.

We talk about our workouts and both of us love them.  It’s different.  It’s challenging.  It’s competitive and getting more competitive.  I’m not going to let him beat me and he’s not going to let me stay ahead of him.  He has proven that he has the Will Power to dominate these workouts.

I don’t respect him because he plays in the NFL, I respect him because he worked his ass off to get there and he is working his ass off even harder to improve.  He has been successful at everything that he has been involved in, by focusing on it and working hard to not only be good at it but be great at it, whether it was football, track, basketball, motocross or wrestling.  He has a lot of other qualities, including participating in charitable programs.  He is a good person who works for what he has earned.  I’m honored to have him as a training partner and I’m proud to call him a friend.  I have never had a better training partner.  The funny thing is that I couldn’t be happier to lose him as a training partner, so that he could go into camp with the St. Louis Rams.  Hopefully, we wouldn’t be training together until the end of the NFL Season.  Getting the call from him at the end of training camp, telling me that he made the 53 man roster was one of the best calls that I ever had.  He has his own team, but when we train together we are a team.  We both work together towards his goal.  He removed his limitations, he reconditioned his body and he made a Promise not to Quit.  Mentally we are in the same place.

Have you ever talked with someone about what each of you thought when you first met?   We did talk about our first day of training together and told each other what we thought.  I guess I was somewhat close but his initial response to me was, “I thought that you were making stuff up as you went along.  I thought you were only trying to get me to quit.  I wasn’t going too.”

Training Partners: Rich And How He Changed From a Healthy Lifestyle to a Healthy Lifestyle

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Rich (one of my buddies who has been training with us) tried working out with me and Chase Reynolds (RB – St Louis Rams) a while back and had a big problem hanging with us.  We busted his balls every day after that and he refused to try it again.  This was after he watched us for weeks and decided that, “Oh that’s not so hard.  I can do that.”  He actually showed up at the gym and came over to us and says, “I’m going to workout with you today.”  We said ok and jumped into  a single exercise, which we rarely go with. One solo exercise, not a circuit not a superset.  It was a chest bounce exercise with no weight (We are in a plank position – push up position.  Workout bands around the hands looped through  a squat rack behind us – causing resistance.  Hands are on separate platforms.  We bounce on hands and feet from one end of the platform to the other.  10 bounces each direction.  This is done several times non stop.).  Next we did 4 or 5 rounds of a 4 or 5 station circuit, nonstop.  Rich didn’t like hearing the words nonstop.  When we finished he looked out of it and he said he was going to get some work down.  Chase said, “Are you kidding?  Are you done?”  I said, “Rich, this w as a light workout and we aren’t even a quarter of the way done.”  That simple workout was enough to make him decide that it was not for him.

Well I guess it stirred something in the back of his head, because a few months ago, he started working out with me and the other guys.  This dude has come a long way.  His workouts were pretty similar to what I did before working out the way that we currently train. (Now:  No rest, lots of reps, 4 or more rounds, lots of functional movements, and lots of core.  We beat down the same muscles over and over again in our workouts.  We work a lot with increasing muscle stabilizers and muscle endurance.)  (Before – Mixing heavy weights and also adding some High Intensity Interval Training (nothing like the HIIT that we do now).  Rich decided that he wanted to challenge himself and has been coming in with us and improving every day.  Not bad for another guy in his mid 40’s who never trained this way.  It’s not like he has to train this way.  When asked why he does it, he said, that he wants to be in better shape (he was already in “good shape” based on what he thought) and he likes challenging himself.  Our training has not only gotten him into better shape, but has help him get rid of back, shoulder and elbow pain.  I love finding his weak spots, just to make him suffer.  His suffering will be gone soon, since he is improving every day.

Like I said he really has no reason to train the way that we do and honestly neither do I.  We are around the same age and both of us come from athletic backgrounds.  Both of us also went through our own transformations and both of us like helping other people achieve theirs.  Since he is one of the owners of Excel Training (the gym where I train), he is involved with changing all kinds of people’s lives.  Helping people live healthy lifestyles and kids train to be better athletes.  Now that he is one of my training partners, he joins me in putting college and professional athletes who are half of our age in a form of torture that only helps them improve.  A big part of our workouts are psychological.  Push yourself harder, push yourself further.

Our reason for training this way:  We have the satisfaction of being able to compete on a daily basis with professional athletes (our workouts have a competitive nature tied into them).  We Challenge ourselves every day.  We can prove that if you BELIEVE it, that you can do it.  We take pride in being able to do something a lot of people would walk away from.  We take more pride when one of those people who does walk away comes back and FINISHES WHAT THEY STARTED!!!

When we train, our entire group is constantly motivating each other, but we also talk a lot of crap to each other.  If you come in last in something or you mess up somewhere along the line, you will hear about it.  Rich is probably the most fun person to pick on.  No matter what, I know it motivates him.  I hear my fair share.  

Rich doesn’t know how to read, so if you know him, please don’t tell him that I wrote this.  I will just deny it.

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